myAT&T
Owen on the Move
The face of the myAT&T app is on a mission to travel across the nation, showcasing how the myAT&T app can help everyday people manage their AT&T account, quickly and easily. I managed the creation and execution of all resulting display and social media campaign assets using the videos and stills from post-production.
Personal Skills & Contributions: Management of post-production asset creation and campaign execution
Owen in Action
A similar setup to the live-action "Owen on the Move" creative, but this time as told by action figure Owen. This allows Owen to meet and interact with people and creatures straight from your imagination. The team was responsible for set production, styling, stop-motion animation, live-action capture, and finishing. They worked closely with the clients and their national spokesperson to create the most successful how-to videos for the app to date. I managed the creation and execution of all resulting display and social media campaign assets using the videos and stills from post-production.
Personal Skills & Contributions: Management of post-production asset creation and campaign execution
How-To Videos
Whether you're new to the myAT&T app or just need a little help with checking your data usage, myAT&T has got you covered with quick and simple videos to get your AT&T account just the way you want it. In these two videos, the team broke down how to transfer billing responsibility through the story of a college grad getting her first apartment and her mom taking down her childhood room decorations. I stared as faceless blonde #2 and managed the social media campaign that would drive to the how-to video assets.
Personal Skills & Contributions: Campaign execution and hand modeling
Sponsorship at Tribeca Film Festival & Yankee Stadium
myAT&T's Owen has you covered which incredible benefits for being an AT&T customer. In this sponsorship activation, we delivered freebies to AT&T customers via push notifications to build closer connections with customers at events, reward opted-in customers, and drive more push opt-ins. At Tribeca, customers were delighted by festival passes and access to movie screenings. At Yankee Stadium, customers were given seat upgrades and stadium tours. In addition to push, we pre-recorded a video of Owen 'live' from Yankee Stadium to air on the jumbotron before and through the remainder of the homestand, reaching up to 36,000 fans.
Personal Skills & Contributions: Project, client, and talent management
