Tacoma Rainiers
At the end of each season, the Tacoma Rainiers send out a unique piece to each of their season ticket holders to remind them what a great time they had at the ballpark and to entice them to renew their season tickets for the following year.
We “R” Tacoma
For the 2014 piece, Tony Canepa and Ben Spradling created a classic children’s book illustrated in a vintage “cartoon modern” style. The phrase “We ‘R’ Tacoma” was taken from a T-shirt design created earlier in the season that had become the season's top-seller. The rhyming verse would remind readers of the books they read as children and hopefully kids would enjoy the book simply at face value. The interior pages were printed on a thick, textured, off-white stock to add to the vintage feel. I managed the print production.
Personal Skills & Contributions: Print production management
Winner of 15 ADDY awards including Judge's choice at the Seattle and Pacific Northwest ADDY's.