St-Germain

Vive the Daylife was a fully integrated campaign for the Bacardi liquor brand St-Germain consisting of a series of activations published on their paid, earned, and owned channels.

The first activation was a real-time Peep Show with actress Hannah Simone, broadcast live on the Twitter-owned platform, Periscope. This was the first-ever Periscope production. The six video streams throughout the day were a modern interpretation of the brand's roots in burlesque and encouraged the always-on generation to slow down and savor the moment.

​Biketender was an out of home activation that delivered cocktails by bicyclist bartenders right to consumer's doors. The team partnered with Uber allowing customers in Seattle and New York to order directly through the Uber app. The team was responsible for every campaign detail from the creation of custom bicycles to capturing and posting real-time social media content during the activation.

​Pass the Carafe leveraged St-Germain's earned social media channels by partnering with Instagram influencers in the food and wine community. The team created custom oak boxes and provided product to each influencer, encouraging them to host their own Instagram-worthy events, expanding the brand's reach in a natural and organic way.

Personal Skills & Contributions: Associate project management (fanatic learner, fastidious note taker, and celebratory drink maker)

Winner of 16 advertising awards including Judge's choice at the Seattle ADDY's.